Technical SEO Recovery
Recovering organic traffic lost during a website redesign
Organic traffic recovered by 156%
Core Web Vitals passed across 95% of pages
Overview
Website redesigns that don't account for SEO requirements are one of the most common causes of sudden organic traffic loss. Redirect chains, changed URL structures, slow Core Web Vitals, and missing canonical tags can wipe out years of search equity in a single release. We conducted a forensic technical SEO investigation and executed a systematic recovery that rebuilt rankings faster than the client thought possible.
The Challenge
A website experienced a significant decline in search visibility following a redesign — losing over 60% of organic traffic due to technical SEO issues introduced during development.
The Solution
Performed a comprehensive technical SEO audit, resolved crawl and indexation issues, fixed redirect architecture, optimised Core Web Vitals, and rebuilt internal linking.
How We Approached It
Forensic Audit
Compared crawl data from before and after the redesign to identify every URL that changed, was removed, or received a broken redirect.
Redirect Architecture
Fixed redirect chains, loops, and missing redirects — ensuring every changed URL pointed cleanly to its equivalent on the new site.
Core Web Vitals
Identified and resolved LCP, CLS, and INP issues in collaboration with the development team, prioritising pages with the most traffic potential.
Index Monitoring
Submitted updated sitemaps, monitored Google Search Console for new crawl errors, and tracked ranking recovery weekly.
Deliverables
Results & Impact
Organic traffic recovered by 156%
Core Web Vitals passed across 95% of pages
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