App Store Optimisation Campaign
Doubling organic installs through store listing and keyword optimisation
Downloads increased by 128%
Store conversion rate improved by 57%
Organic installs doubled within four months
Overview
Most mobile applications are built by development teams that underinvest in App Store Optimisation — the result is a strong product buried in search results. We conducted a full ASO audit, rebuilt the store listing with research-driven keyword placement, redesigned the screenshots for conversion, and implemented a review management strategy that accelerated both rating improvements and organic discovery.
The Challenge
A mobile application had strong functionality but poor visibility in both the Apple App Store and Google Play Store, with low conversion rates and limited organic installs.
The Solution
Performed a comprehensive ASO audit, optimised metadata and keywords for both stores, redesigned store listing visuals, and implemented a rating and review management strategy.
How We Approached It
ASO Audit
Benchmarked the existing listing against top competitors to identify keyword gaps, visual weaknesses, and rating signal deficiencies.
Keyword Optimisation
Researched high-volume, low-competition keywords and placed them strategically in title, subtitle, and keyword fields for both stores.
Creative Redesign
Redesigned screenshots and preview videos to communicate the core value proposition within the first two screenshots — where most decisions are made.
Review Management
Implemented an in-app review prompt strategy timed to moments of positive user experience to generate a consistent flow of high ratings.
Deliverables
Results & Impact
Downloads increased by 128%
Store conversion rate improved by 57%
Organic installs doubled within four months
Ready to get started?
Tell me what you're building and I'll give you my honest assessment of the best approach.