Real Estate CRM Platform
Unifying lead management, listings, and sales tracking for property agents
Lead conversion increased by 46%
Agent productivity improved by 58%
Response time reduced by 74%
Overview
Real estate agencies lose deals not because of a lack of listings but because of a lack of follow-through. Leads fall through the cracks when they're tracked in inboxes; listings age without visibility; and agents have no single view of their pipeline. We built a CRM purpose-built for real estate that connects leads, listings, appointments, and communications into a workflow agents actually use.
The Challenge
Real estate agents managed leads, listings, and customer communication across multiple disconnected platforms, resulting in missed follow-ups, duplicate outreach, and no visibility into pipeline health.
The Solution
Built a CRM tailored for property management, lead nurturing, appointment scheduling, listing management, and sales pipeline tracking.
How We Approached It
Workflow Analysis
Shadowed agents through their sales cycle to understand how leads are sourced, qualified, and converted — then built the system around that reality.
Lead Scoring
Implemented configurable lead scoring based on budget, location preference, and engagement history to prioritise agent effort.
Listing Integration
Connected the CRM to the client's property portal so listing updates automatically reflect in agent views and client-facing proposals.
Mobile CRM
Delivered a mobile-optimised interface so agents can update pipeline status, log calls, and book viewings from the field.
Key Features Built
Results & Impact
Lead conversion increased by 46%
Agent productivity improved by 58%
Response time reduced by 74%
Technologies
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