News & Publishing Platform
High-performance publishing infrastructure for breaking news traffic
Organic traffic increased by 163%
Page load time reduced by 68%
Bounce rate reduced by 35%
Overview
A news website that crashes under traffic spikes during breaking stories is worse than no website at all — it redirects readers to competitors at the moment of highest interest. We built a scalable publishing platform on WordPress with aggressive caching, editorial workflows, AMP support, and an SEO architecture designed to capture news search traffic and retain readers through related content recommendations.
The Challenge
A publisher required a high-performance news website capable of handling heavy traffic during breaking stories, with editorial workflows supporting a distributed team of journalists.
The Solution
Developed a scalable publishing platform with optimised caching, editorial workflows, advanced SEO, AMP support, and a clean reading experience optimised for time-on-site.
How We Approached It
Content Architecture
Designed a category and tag taxonomy that supports both editorial organisation and SEO topic clustering.
Performance Stack
Implemented full-page caching with Cloudflare, image optimisation, and server-side rendering for maximum performance under load.
Editorial Tools
Built custom editorial workflows supporting drafts, editorial review, scheduling, and multi-author bylines.
SEO Implementation
Configured schema markup for news articles, optimised internal linking, and implemented Google News sitemap submission.
Key Features Built
Results & Impact
Organic traffic increased by 163%
Page load time reduced by 68%
Bounce rate reduced by 35%
Technologies
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