Employer Branding Campaign
Attracting experienced talent through authentic company culture content
Job applications increased by 82%
Recruitment costs reduced by 29%
Overview
Technology companies competing for experienced engineers cannot rely on job boards alone. The candidates they want are already employed and need a reason to consider moving. A strong employer brand — communicated through authentic content about culture, growth, and team — reduces recruitment costs and attracts the calibre of candidates who choose where they work based on more than salary. We built and executed an employer branding campaign that made the client visible to the passive candidates they couldn't reach before.
The Challenge
A growing technology company struggled to attract experienced professionals, relying entirely on job boards that reached active but not passive candidates.
The Solution
Created an employer branding campaign showcasing company culture, employee stories, technical challenges, and career growth through LinkedIn and other platforms.
How We Approached It
Culture Audit
Conducted internal interviews to identify authentic stories, values, and differentiators that would resonate with target candidates.
Content Creation
Produced employee stories, day-in-the-life content, technical blog posts, and behind-the-scenes content that demonstrated the culture authentically.
LinkedIn Strategy
Built a structured LinkedIn content calendar mixing company updates, employee amplification, and thought leadership to reach passive candidates.
Measurement
Tracked application source attribution, cost per quality application, and offer acceptance rate to demonstrate recruitment ROI.
Deliverables
Results & Impact
Job applications increased by 82%
Recruitment costs reduced by 29%
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